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Nov 17, 2021

Many of us have had negative experiences in the past with salespeople, and it can lead us to a tendency in business called "sales avoidance": avoiding sales altogether because we don't want to be that sleazy salesperson.

It's important to recognize when this is happening for you, and to learn how to embrace sales and make sales in a non-sleazy way.

Today I sit down to talk to Annie P. Ruggles, who is the ideal expert to talk about this. For over a decade, Annie P. Ruggles has harnessed her disdain for hard sales and tacky self-promotion and used it as inspiration to help people find better ways to grow their small businesses.

As the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Here are some of the things we discuss...

  • What sales avoidance is and how to overcome it
  • The final and most important piece of "Know, Like, Trust"
  • How to ask for money in a way that feels good for yourself and the client
  • How to learn to love sales

...and lots more!

Complete show notes: