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Apr 5, 2023

Have you considered developing a product line? Whether you run a business currently and you'd love to offer products alongside your existing services, or you're thinking about starting up a brand new side-hustle or business, selling products can be an amazing way to build a new stream of income and chart a path to financial freedom.

And to me, freedom is a big part of wellness. Whether it's financial freedom, lifestyle freedom, geographic freedom, time freedom… whatever it is. It's difficult to be truly well, in the broader sense, if you feel like a prisoner in your own life in some way. So that's why I feel like anything that can help you achieve more freedom, autonomy, independence, and agency in your life, will help you achieve that fuller picture of wellness that we're all striving for.

So in today's conversation I'm chatting with a woman who specializes in helping people build and grow product-based businesses, which in my book, is helping people create freedom for themselves.

Katie Hunt is the founder of Proof to Product. She's also a podcast host, a business strategist, and a community builder for product-based business owners. 

Since 2011, Katie has helped thousands of brands get their products on the shelves of retail stores big & small. Her alumni's products are sold in Target, Nordstrom, the Container Store, and Starbucks, as well as independent boutiques around the world.

During this episode, Katie and I talk about:

  • How to decide whether a product business is right for you
  • The importance of starting small and strategic
  • The danger of trying to sell ALL THE THINGS
  • The pros and cons of physical products vs. digital products
  • The importance of defining your goals and your WHY, before developing your product line

…and lots more!

Full episode notes: