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Nov 16, 2022

If you're building your business, whether it's a side hustle or your main gig, someone has probably asked you: "So, what do you do?"

And this one, seemingly innocent question, can cause a lot of people to feel paralyzed and like a deer in the headlights.

It's so awkward, right?

I mean, you want to talk about what you're doing because you know that it would be beneficial for you in terms of networking and getting the word out, but how do you answer this question in a way that is going to actually sound interesting to people?

Well, if this is something you struggle with, if you DREAD being asked the question "what do you do?" then this episode is definitely for you.

My guest today is Kris Jones, and Kris is a StoryBrand guide & the Founder of Red Door Designs, a website design company. Kris was mentored by the StoryBrand founder - Donald Miller himself, and she has over 20 years of experience and clients like Nike under her belt.

Here are some of the things you'll learn:

  • Why it's so important to have your messaging already ready to go so you can confidently communicate what you do in a clear, engaging & compelling way
  • The fundamental parts you have to figure out before you create your messaging around "what do you do"
  • Kris's 3-question formula for clearly communicating what you do in a way that has people responding, "OOOh, tell me more!"?

…and lots more!

Full episode notes: