Preview Mode Links will not work in preview mode

Mar 3, 2021

Are you taking a tactical marketing approach to your business? Or a strategic approach? Because there’s a big difference. What I see most often is that new coaches take a tactical approach — and it’s leading them directly to burnout.

The inspiration for this episode is this quote by Sun Tzu: “Strategy without tactics is the slowest route to victory. But tactics without strategy is the noise before defeat.” 

So how do you recognize when you’ve been taking a tactical approach? Well, you feel like you’ve been “trying all the things” and nothing seems to really be working the way you thought it was supposed to work.

In this episode, I break down the difference between strategy and tactics, and show you how to shift into a much more strategic approach.

Complete show notes: